North Texas-based strategic communications firm Cooksey Communications has made a significant senior-level addition, naming seasoned strategist Anna Clark as vice president and leader of its trailblazing new Sustainability Practice.
Drawing on two decades of experience advising top-tier companies, first in management consulting at IBM and later in roles with prominent PR agencies, Clark delivers strategies and services to enhance the competitiveness and resilience of Cooksey’s clients in a rapidly changing world – and to help sustain the North Texas region’s and state’s strong track record of success.
“Anna is a recognized pioneer in the emerging field of sustainability communications, an expertise she has forged as an advocate and consultant to organizations ranging from startups and school districts to Fortune 500 companies and the World Bank,” said Colby Walton, chairman and CEO of Cooksey Communications. “In the communications realm, she has brought this expertise to countless organizations, helping clients demonstrate local, statewide and global leadership for sustainability. Our team is delighted to have her aboard, as her sophisticated work dovetails so nicely with our deep focus on specialized sectors.”
Clark has launched Cooksey’s Sustainability Practice with the creation of an Assessment, Planning & Reporting package that can be customized to meet the sustainability positioning needs of each client. The base package includes high-value deliverables such as an Impact Index (SWOT) analysis, competitive benchmarking, sustainability positioning and key message recommendations, and a strategic sustainability communications roadmap. Add-on options are numerous, including CSR/ESG/Impact reports and much more.
In addition to her Cooksey practice leadership role, Clark also serves as a co-lead or key member of the account teams serving clients American National Bank of Texas, ELM Companies, Hillwood, Kelly-Moore Paints and The University of North Texas Health Science Center at Fort Worth.
“Cooksey’s clients increasingly need nuanced, visionary-yet-practical guidance on strategies and messaging to meet the evolving demands of local and global stakeholders,” said Jason Meyer, agency president and co-owner. “In this new practice, Anna will leverage her unique experience to ensure clients stay at the forefront of their industries and are strongly positioned for long-term, future success. In fact, that’s how we regard sustainability at Cooksey: a strategy to sustain our clients’ and community’s continued success.”
An author and columnist, Clark is a fellow at the Hunt Institute for Engineering & Humanity at SMU, the co-founder of the Inclusive Economy Consortium, and a board director for the Little Things Matter Foundation and Green Source DFW, which awarded her a Sustainable Leadership Award in 2016. She holds a B.A. in government from The University of Texas at Austin and an M.A. in communication from Johns Hopkins University. She lives with her family in one of the first homes in Dallas to earn a Platinum LEED certification from the U.S. Green Building Council.
“I’m excited by the opportunity to join the leadership team of one of my home state’s most esteemed agencies, whose clients comprise companies and municipalities that are as committed to their local communities as they are eager to reach globally minded audiences,” said Clark. “Such clients can benefit immensely from our counsel in sustainability and social impact. I also look forward to encouraging the next generation of Cooksey leaders to grow their skills and satisfying careers here while serving our clients.”
With today’s announcement, Cooksey has now named four distinguished, experienced communicators to lead its four deeply dedicated practice groups over the past year:
- Kelly Morris, leading Cooksey’s Professional Services Practice,
- Tom Bryson, leading Cooksey’s Public Sector Practice,
- Mary Kate Jeffries, leading Cooksey’s Real Estate & Development Practice, and now
- Clark, leading the agency’s Sustainability Practice.