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Parkland Community Health Plan Appoints New CEO

Parkland Community Health Plan (PCHP) has announced the appointment of Victoria Mora as Chief Executive Officer, effective Sept. 6.

“After a thorough search process, the PCHP board is pleased to have found a leader who will continue PCHP’s tradition of providing high quality, cost-effective care to those we serve in the region,” said Fred Cerise, MD, Parkland Health CEO and PCHP Board Chair. “With a proven record of leadership, Victoria brings a wealth of health plan knowledge to the role.”

Mora has served as PCHP’s Interim Chief Operating Officer since February 2023. Previously, she served in a number of leadership positions over her 30 years in healthcare including overseeing the partnership between Amerigroup Texas and Dell Children’s Health Plan, as well as health plan operations at Amerigroup Texas. Before joining Amerigroup, Mora held various management positions in Six Sigma and customer relations.

“I am thrilled to continue elevating the mission, vision and values at Parkland,” Mora said. “PCHP maintains its vital role in bringing better health to North Texas and empowering families to live happier and healthier lives. As we look toward PCHP’s 25th year of service next year, I’m excited to lead our health plan into the future to make a positive experience for the members we serve each and every day.”

PCHP was established in 1999 by Parkland Health and offers health plan services for low-income children, teens, pregnant women and adults in Dallas, Collin, Ellis, Hunt, Kaufman, Navarro and Rockwall counties. There are more than 9,000 physicians serving members who qualify for Medicaid or CHIP in the seven-county region.

In April, the Texas Health and Human Services Commission (HHSC) began a 12-month unwinding period for Medicaid continuous coverage. That same month, the agency launched a proactive, multi-pronged campaign to inform Medicaid recipients, healthcare providers and other stakeholders of the unwinding. PCHP staff is continuing its efforts to partner with many network providers to ensure its members receive information regarding application for benefits.

Mora received her bachelor’s degree from the University of Wisconsin-Milwaukee and is currently completing a master’s degree in Jurisprudence, Health Law & Policy from Texas A&M School of Law. She is a certified Six Sigma Black Belt and Certified Professional Coder.

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